This is the transcript of the video found on the “About Ricardo Basta” page.
News Woman: Meet a jeweler with a flawless family craft.
Ricardo Basta: There is no one way. The only way is to achieve your vision. How you achieve it doesn’t matter. You just have to do it.
News Woman: Jewelry designer Ricardo Basta captures the romanticism of period pieces.
Ricardo Basta:This is a piece that took me between two or three years just to gather the stones to make this necklace. They are done in the Art Deco style.
News Woman: Ricardo Basta Jewels is located in the heart of the glitz and glam of Beverly Hills. But before coming to the city known for adorning the elite, he polished his skills in Argentina, his homeland. Following in his family’s footsteps, Ricardo is a third-generation jeweler.
Ricardo Basta: Back then in the 30’s and 40’s, the great jewelers of Europe went to Argentina. My uncle learned from some of these great masters. In turn I learned from my uncle. My grandfather and my grandfather’s family had a jewelry store. Then my uncle moved to the United States, and I started learning from him. Growing up in Argentina I knew that’s what I wanted to do with my life.
News Woman: Designing all of his gem creations is only part of his expertise. Ricardo also possesses the rare quality of handcrafting his own precious stones.
Ricardo Basta: We cut diamonds, yes. I have a cutter in my shop. We cut diamonds, or we shape, or groove for invisible set. This is called the peacock. It’s a cabochon emerald. Setting the emerald took me over six hours. I get inspired a lot of the time by stones. When I see stones sometimes I have a design in my mind and I have the stones cut to fit my design. I have a little bit of everything. I have a little bit of Victorian, little bit of Edwardian, and a little bit of Deco. I don’t have one set pattern. Today I might do an octopus, and tomorrow I might do a panda bear, and tomorrow I might do a flamingo.
News Woman: Sometimes it can take years to complete one piece of jewelry.
Ricardo Basta: It took us years to complete. One of the hardest parts was finding the elephant hair. This is actually hairs from the tail of the elephant. It’s about bringing color to life. It’s about the combination of colors. It’s a combination of the balance of the color.
News Woman: His exclusive clientele enjoys Ricardo’s signature style. He finishes his diamonds from all angles.
Ricardo Basta: When I finish a piece of jewelry it also has to be beautiful from the back. That’s like a little secret for the owner to enjoy. I hope my jewelry is timeless. That’s what I try to achieve.